Most mailers come to us with the same questions, and the one we often hear the most is “Can you help me do more with my client database?”

Well, I guess I wouldn’t be writing this if JR Direct couldn’t help you out. When it comes to your own data there are four key targets that we as consultants and data experts like to focus on:

  1. Explore your database and invite them back. Ensure you capture as much information as possible about your customers – they are, by far, your best asset. They already use (and presumably like) your product or service. In most cases they would like to use more services if you provided them. You see this everyday with larger companies entering new markets and bringing their existing customers along for the trip. You should be doing this too! If you don’t keep yourself in front of your customers someone else will steal them from you.
  2. Clean up your customer list. It’s important that your message reach your customers. As much as your customers may love your products or services, you more than likely did not receive a card from them letting you know that they’ve moved. A semi-annual cleanup of your database is a great way to:
    • Catch errors done during data entry
    • Update addresses for customers who have moved
    • Remove deceased customers

    Our Data Processing department can assist you with cleaning your customer list.

  3. Put more power in your message. Your customers already think you’re great. Let’s get them to love you. Today you have so many ways to stay in touch with your clients and keep them engaged with your products and services, from Direct Mail to Email to Special Promotions to Loyalty Plans. You would be surprised at how effective these programs can be at very little cost.Our Consulting department can help you empower your message.
  4. Get your customers to bring you new customers. In today’s world of social media and websites, it’s key to drive your customers to all your available resources. If you make it easy (and fun?) for your customers to purchase your products or services, they’ll often share your site with friends and family.

Keeping in touch with your existing customers is more important now than ever before. Don’t lose them to someone else. Follow the old adage: “Everything starts and ends with you customers. Cater to them, listen to them and react to them.”