Copywriting and design are important elements of any great offer, but they shouldn’t be separate functions. It’s important that your design supports your copy to enhance its impact. If you can achieve this balance, you might have an exceptional offer on your hands.
Below are 3 tips for using design to enhance your copy:
- #1 Emphasize your typography
- Use bold and italics to call attention to important elements of your writing. These subtle changes grab the attention of readers who skim your writing, and add texture to your text.
- #2 Draw your reader’s >>>> Eye <<<<
- What do you want your reader to do or learn? Create your design to draw the reader’s eye towards vital information. If you want the reader to visit a specific URL, try adding white space above and below the URL. When trying to create donations, emphasis the donation form or other donation options. Make it easy for donors to understand what they need to do, and make it easy to do it!
- #3 Write less, show more
- Copy has its place, but often a picture or small infographic can make your point faster. Communication is the key, and certain tools communicate better than others. Copywriters default to writing, Designers default to design. Like the old adage “If the only tool you have is a hammer, you treat everything as if it were a nail”. But you have many tools. Use each when it makes sense and where it makes sense.
It’s time to stop treating Copywriting and design as separate tasks. They are both just tools to help you communicate. Each has its strengths, and combining them well can make your communications truly great!
