Looking for a new way to get your mail noticed? Something a little more impactful that actually ISN’T more expensive?
Have you considered the polybag (polywrap) approach?
You know the one – that clear plastic bag that covers the entire piece? Where your mailing is just one big window! The attention getting envelope that allows you showcase your offer in all it’s magnificence like a mouthwatering steak from the local grocery story.
Polywraped envelopes have been popular for magazines, but are becoming more common for innovative mailers looking to get noticed in the mail box. These can work for all types of mailers across industries and, in our experience, tend to generate higher levels of response simply because they get noticed, and opened.
There are a lot of misconceptions in the market about these pieces (“they’re expensive”, “they’re bad for the environment”, “they’re flimsy”), so I am reposting a decent article that identifies pros and cons of the polywrap envelope vs. the traditional envelope. Follow this link below to read the various differences:
As with any approach though, my advice is to test. Always test. That’s the only way you’ll get the …ahem… clear picture when it comes to the poly envelope.
