It’s often said that Direct Mail is creeping towards death, yet statistics show time after time that a well-executed Direct Mailing can be an effective part of an integrated marketing campaign.
It is true Direct Mail cannot operate on its own today, but that holds true for any marketing approach. Any smart marketer has to consider all options at their disposal before launching any campaign.
Here are some fascinating statistics showing how, and where, Direct Mail still works and why it remains relevant today.
- 64% of Canadians prefer to receive business communications via Direct Mail.
- 94% of Canadians will open your mail piece if they already do business with your company.
- 75% of non-profit donors come from Direct Mail.
- 84% of addressed Direct Mail and 67% of unaddressed Direct Mail is actioned – read, saved for later, and/or used to shop.