NCOA and Address Correction/Validation, What Are They?

With all data, you want to make sure it’s up-to-date and correct, and that’s where NCOA and Correction/Validation become very valuable. So what are NCOA and Correction/Validation?

• NCOA (National Change of Address) is a dataset of millions of change-of-address records that allow a mailer to update out-of-date names and adresses. Mailers will need to go through the postal service (of the applicable country) or contact an NCOA certified company who can run it for you.
• Address Correction/Validation ensures the addresses matches the country’s postal format rules. Using Address Correction/Validation gives you peace of mind when you’re spending lots of money on mailing costs, as you can be sure the addresses are deliverable.

Using both these services on your data will keep your customer addresses up-to-date, and maximize correctness on acquisition data. This can lead to increased profit and your mail piece will now arrive at the intended destination for the intended recipient.

If you’re not taking advantage of NCOA or Address Correction/Validation, you should probably start doing so. Your mailings will be improved by these services.

If you are interested in NCOA or Address Correction/Validation, or want to discuss your other data related needs, visit our Data Processing page or contact our Data Experts.