Privacy Rules – Do they affect you?
These days more than ever, it’s important to be aware of privacy regulations. The GDPR (General Data Protection Regulation) laws [...]
GDRP – Year in review
Last year when the GDPR came into effect (May 25th, 2018), it caught many marketers playing catch-up to bring their [...]
Canadian Data Processing Handling (Digital Privacy Act)
Canada’s Digital Privacy Act is an amendment to PIPEDA and as of November 1st, 2018 has added requirements that should [...]
US Mail ZIP +4 Why it is important – Benefits of adding +4
Do you know what a ZIP code stands for? Zone Improvement Program. It was created back in 1963 by a [...]
What’s a holdback file? Is it worth it?
A holdback file is direct mail terminology for what amounts to a “control group”. Sometimes the effect of direct mail [...]
Practice Good Data Hygiene
Your campaign is only as good as your data, so to have a good campaign you will want good, clean [...]
NCOA and Address Correction/Validation, What Are They?
With all data, you want to make sure it’s up-to-date and correct, and that’s where NCOA and Correction/Validation become very [...]
Mail or Postal Presort – Why You Should Do It
The main reason mailers should presort their mail is to maximize their postal discounts. Presortation of mail saves the postal [...]
Deceased Suppression Makes Good Business Sense
As a direct marketer, it is your corporate and social responsibility to suppress deceased records from your mailing or contact [...]
Why Wouldn’t You Want To Do A Merge Purge?
Mailing acquisition data isn't cheap - there's list rental, printing costs, postage, and lost revenue due to undeliverables. If you [...]
