Direct Marketing Terminology – “Data Processing”
In part 3 of our series on Direct Marketing Terminology, we're focusing on “Data Processing” related terms (see also Part 1, Part 2 and Part 4). When it comes to processing data for local, national or international companies, JR Direct is a leader in this field. Data processing is essential for every mail company looking to [...]
Staying Connected with Your Customers
Most mailers come to us with the same questions and one of the ones we often hear the most is: “Can you help me do more with my database?” I probably wouldn’t be writing this if JR Direct couldn’t help you out, and for 25 years we’ve been helping our clients [...]
Direct Marketing Terminology – “Lists”
In part 2 of our series on Direct Marketing Terminology, we present a list of “List” related terms (see also Part 1, Part 3 and Part 4). JR Direct is a leader in List Services, and for over 20 years we have specialized in List Brokerage and List Management for our clients around the globe. As such, we encounter [...]
The Mailing List, Period!
What’s the most important part of a DM campaign? The Mailing List, period! There are many parts that make up a successful direct mail campaign, but the most important has to be the mailing list. In fact, I know it is. Why am I so sure about this? Well, you [...]
How Can I Use My Own Data Better?
Most mailers come to us with the same questions, and the one we often hear the most is “Can you help me do more with my client database?” Well, I guess I wouldn’t be writing this if JR Direct couldn’t help you out. When it comes to your own data [...]
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