Even a “Hi” is Marketing
What is marketing? Marketing is defined as “the set of activities to present products or services to make them desirable.” That’s a pretty broad definition, but it fairly well encapsulates the concept of marketing. It’s the sum of all the parts that make a consumer take action, and involves research, [...]
Hot PURL, Not GURL
Should you be hot for a PURL or a GURL? Strictly talking direct marketing here, PURLs are where it’s at. So what is a PURL and GURL? “GURL” stands for Generic URL which is simply the standard web address that you see for most web sites (e.g., www.jrdirect.com). On its [...]
Just Because It’s Personalized Doesn’t Make It Personal
Now I feel special. I mean, my name....my whole name.... FIRST AND LAST.... plus my address has been printed on this incredibly well designed brochure informing me about your great tire and brake pad special. Wow. Colour me impressed. I mean, you chose me, me of all people, to hear [...]
Monthly Giving – 2 Great Resources
Timing really is everything. I’m a loyal reader of Fundraising Success Magazine’s daily newsletters as they are constantly packed with some great articles and current insights into the world of fundraising. As a marketer that works in the non-profit space, there is great information and opinions that can be collected from these [...]
7 Key Attributes of a Great Team
This blog is a bit outside the norm for our posts. I’m not going to talk Direct Mail, or Data, or Fundraising, or even anything directly related to marketing. Instead I want to provide some first-hand insight on the value of teamwork, and how that propels business, whatever your business. [...]
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