Overcoming the Overhead Challenge – Tips For Non-profits
Today we live in a social media/search engine dominated world, and chances are that before someone donates to your cause they are going to spend a little time looking you up online (unless they already know you) to educate themselves a bit more about your cause, and make sure they [...]
How a Decoy Protects Your Data
Seeding (the act of including a decoy in your data) can be expensive, so is it really necessary? This is a question we hear all the time here at JR Direct and the short answer is “YES”. Actually, that’s the long answer too. Seeding is ALWAYS worth the time and [...]
4 Reasons Not to Give Your Donors ANYTHING for Free
I had a great discussion the other day with a local non-profit regarding the true pros and cons of incentivizing a campaign. The idea to incentivizing is clear: give a little to hopefully receive more in return. There are two common approaches to incentivizing – give your donors and prospects [...]
Tips to Really, Actually, Truly, Impress a Prospect
So just how many ‘impressions’ does it take for a prospect to take action? (impression here refers to your prospect seeing your name/product/service in such a way that at some level it resonates). Common research seems to indicate that it takes 5 - 7 impressions before an individual will take [...]
Don’t Disappoint with The Letter
How many times have you opened up a direct mail piece you got in the mail, only to be disappointed with what you found inside? Direct mail is not a cheap venture, therefore we shouldn’t treat it as a cheap trick either. You may be able to fool someone into [...]
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