Current News and Trends in Direct Mail

So, if you’re creative and a great storyteller this means you can write effective, compelling copy for your next direct mail offer, right? Probably not. Being creative helps, but knowing how to sell and getting the reader to take action, which is the point of direct mail marketing, is another [...]

I’ve been meaning to write about how my colleague, Jen, pulled a quick one on my office mates and I a few weeks ago. Don’t worry it was all in the name of fundraising! One morning she walks in with a bunch of coffees and hot chocolates from Starbucks and [...]

The digital age has left many wondering whether there is still a place for Direct Mail today. When compared to digital counterparts like email, Direct Mail is perceived as costly, inefficient, and slow. Ironically, the very technological advancements that have been perceived to threaten Direct Mail have given new life [...]

It’s no secret that the direct mail industry has taken a big hit, competing against other forms of more inexpensive media. Because of the growing popularity of digital marketing, there’s been this stigma that direct mail is no longer an effective means of marketing. Consequently, direct mailers took the motto [...]