The Pros and Cons of the Poly Envelope
Looking for a new way to get your mail noticed? Something a little more impactful that actually ISN’T more expensive? Have you considered the polybag (polywrap) approach? You know the one - that clear plastic bag that covers the entire piece? Where your mailing is just one big window! The [...]
The Don’ts of Direct Mail
The number one thing you DON’T want to do on your next Direct Mailing Lessons from the DMA Conference in Chicago. About a year ago I wrote about my c’mon man take away from the DMA Conference in Las Vegas. Click here to read it. Well, here we are heading into the 2013 DMA Conference [...]
Are You a Direct Mail Scientist?
To anyone in Direct mail, testing is nothing new, and it may even be something that you do all the time. But are you testing correctly? Many mailers make common mistakes that make their testing less than optimal or even cause them to base their decisions on incorrect data. The [...]
Your Strategies Work, But Are You Certain?
Churchill once said “However beautiful the strategy, you should occasionally look at the results”, but with direct mail we are often plagued with the problem of accurately tracking our results. Now don’t get me wrong, we have it much easier than the folks in advertising but it can still be [...]
The Dollars and Cents of Merge Purge
For the seasoned Direct Mailer, running a merge purge is a no-brainer. It keeps your data clean, it removes duplicate records, and it saves you money. With clients NEW to Direct Mail, the concept of a ‘merge purge’ can be a bit foreign with a jumble of terms (self-duplicates, recency [...]
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