The Secrets to Selecting the Right List
The list is a major determining factor when it comes to your Direct Mail success, and as any experienced marketer will tell you good direct mail lists are not easy to come by. In fact it’s not uncommon to find 1 good list out of every 10 (or even 20) tested. The BEST [...]
7 Surefire Tricks to Make That Response Form Close the Deal
So you’re sifting through your mail when a great envelope catches your eye. You pause for a minute, admiring it. Colorful… Playful… Imaginative… sparking a curiosity. You open it up out of some need to learn more. The first thing that catches your eye is the headline. It’s bold, it’s [...]
3 Classic Tips for Boosting Your Non-profit Response
Remembering the basics can be one of the best ways to help boost response. At the very least by examining your own piece to ensure you are smartly using the following three elements can ensure you have the basics covered. Why should they give? I know this is going to [...]
Know The Numbers
TO MAIL OR NOT TO MAIL, THAT IS THE QUESTION! Before starting any business one would have to create a business plan and within the business plan would be one of the most important parts - the financials, ie. budgeting, cost estimations, projections of potential earnings, etc. The financials are [...]
Do You Know Your Direct Mail ABC’s?
Designing a winning mail piece can be a tough task, and it’s easy to fixate on certain elements and let other parts fall by the wayside. When planning your next direct mail piece, start with solid foundation and keep these three core elements in mind. A Envelope I’ve seen some great [...]
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