The Yellow Letter!
Several years ago, yellow letters were red hot in the real estate industry, specifically for homes that were in pre-foreclosure. Response rates were said to be 5% compared to 1% from the standard direct mail piece, and legend has it that some yellow letter programs were getting up to 40%. This seems a [...]
What is Your Mail Personality?
In Direct Mail, your envelope has one, simple job - to grab the recipient’s ATTENTION (you have about 2.6 seconds to accomplish this). Any creative designer knows that a great direct mail package is completely lost if the recipient doesn’t make it beyond the envelope. And although the ultimate goal of the envelope [...]
Color is the Key
Did you know that your eyes have three types of cones, each of which are receptive to a different area of the color spectrum, Red, Green and Blue? From these cones, color makes its way to you brain in 3 separate channels, a red/green channel (For all you Canadians, I’m [...]
Testing Made Easy
One of the great benefits of Direct Mail is the ability to see actual tangible results from every change you make to your marketing. Anything you can do to increase the impact of your offer and fine tune your mailings without breaking the bank or taking a lot of extra [...]
The Need for Seeds
When it comes to gardening, Direct Mailing, and procreating, proper seeding is essential. In the interests of keeping this post clean, we’ll just focus on the Direct Mail version of seeding. In Direct Mail, seeding is the process of placing a ‘dummy’ record (name and address) into a mailing database [...]
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