US Mail ZIP +4 Why it is important – Benefits of adding +4
Do you know what a ZIP code stands for? Zone Improvement Program. It was created back in 1963 by a Philadelphia Postal Inspector named Robert Moon. He realized that the US Postal Service’ system was outdated and could not handle the increasing mail volume with the urban and suburban expansion. [...]
Split testing your offers. Which works better?
There’s a theory in marketing that a prospect needs to see or hear your message several times before they will act upon it. However, reaching out to prospective customers multiple times with the same message could end up not just costing you money, but also annoy potential respondents as well. [...]
Why a checklist is important for any campaign?
You may wonder, is a checklist a useful tool for a marketing campaign? Absolutely! Why, you ask? Because it’s simple, practical, helpful, and will help you save money in the end. Making checklists may seem tiresome and boring, but they can improve efficiency and minimize mistakes. A checklist helps to [...]
What’s a holdback file? Is it worth it?
A holdback file is direct mail terminology for what amounts to a “control group”. Sometimes the effect of direct mail promotion is difficult to measure from replies to the promotion alone. Imagine you are a temp agency mailing a promotion to a wide range of businesses, but you think there [...]
Fake SEO
Today we are bombarded by “Fake News” and “Alternative Facts” or so we have been told. Recently Google discussed their ongoing battle with “Fake News” sites (Our latest quality improvements for Search) and the effects it’s having on the search results people see. Whether intended by the content producer or [...]
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