It’s been proven that the power of a simple well written direct mail letter can outshine any glitzy mail piece. After all the letter is, or should be, the heart of any promotion.
Not only is a simple letter effective, it is also efficient and inexpensive to produce. These days we’ve been more focused on email marketing which has proven to be quite ineffective although very inexpensive.
But let’s not forget the proven marketing method which is the direct mail letter. We can adapt to email but let’s also get back to the basics in our DM promotions.
