So you’ve done well with Direct Mail and you’re thinking of venturing into a new market. Where do you begin?
Success in one market does not guarantee success in a new market, but it’s a good place to start. Mailing globally represents a massive opportunity for mail programs, but every single part of your campaign is going to take some special care if you hope to replicate your achievements.
With that in mind, here is a series of questions you’ll want to ask prior to launching your campaign globally:
- List Services – Have you got a trusted International source for data? Look for a broker with a good track record in the specific market you are looking to enter.
- Data Processing – Can your data processor handle the foreign language characters? Look for a data processor that’s trained and experienced in handling international data.
- Creative – Are you confident that your creative will have the same success in another market? Ensure your mail piece is adapted and translated with respect to the culture you’re marketing to, so it remains just as effective as the original.
- Lettershopping – Does your lettershop comply with postal regulations of the other country? If you want your mail to be received, you will want to find a lettershop familiar with international postal rules or risk losing your mail.
Opening new international markets is easier than you think, especially when you have an experienced partner like JR Direct to help guide you. We have been helping our clients with global direct marketing for over 25 years. We facilitate all services internally or through our network of experts. Whether it is copywriting, translation, data processing, payment processing, list sourcing or print coordination, we are your international source.
