It’s not easy getting the responses you want from your Direct Mail promotions, but I’ve put together 3 tips that just might help:

  1. Don’t under estimate the value of a coupon:Coupons do a wonderful thing to a direct mail offer; coupons can take a postcard and turn it into something of value. If your mailings are well targeted, adding a coupon to your direct mail piece can really make someone stop and take notice. In many cases a customer that redeems their coupon also purchases other items, or may turn into repeat business. Moreover, the increase in response rates that a coupon can bring should easily cover the additional cost of the coupon.Coupons are a surprisingly simple way to boost your results and reduce the odds that someone discards your carefully planned mail piece. You will also want to be sure to very clearly state what the coupon is valid for and any restrictions that apply. Clear instructions and minimal restrictions make it easy for your customers to redeem their coupon and buy from you.
  2. Yes, but what’s in it for me?Focus on the benefits. Sometimes it’s easy to get so focused on the features of a product or service that we forget what truly sells – the benefits.

    For example, which line of copy appeals to you?

    Our triple action formula breaks up grease and stains.

    Our triple action formula means no scrubbing, just spray it and go.

    You probably chose the second one with the benefit “No scrubbing”, and you are certainly not alone. Your target market rarely cares why a product or service is great, but rather want to know what it will do for them. Focus on things like the time savings, the convenience, and the positive feelings your product or service will bring.

  3. Keep your promotion short and sweet. A good promotion should quickly tell the customer all the relevant details they need to make a decision. If it’s too much work to read your offer, I can guarantee it will get overlooked and thrown in the trash.The following are some simple ideas to keep your formatting clean and easy to read:
    • Use bullet points
    • Use formatting and whitespace to break up the text and enhance readability
    • Keep your language simple and in short sentences

While the above tips are not individually ground breaking, combining the above 3 strategies can really enhance your next promotion.

And if you are just too busy to write your next direct mail promotion, we hope you consider hiring JR Direct. Our team of professional copywriters and designers are happy to create you a winning package.

Find out more by visiting JR Direct’s Consulting page.