Mailing acquisition data isn’t cheap – there’s list rental, printing costs, postage, and lost revenue due to undeliverables. If you could reduce these expenses by spending a little money, wouldn’t you do it? A Merge Purge will help you achieve these savings by cleaning and deduping your data.
Here are 3 ways you can save money by doing a merge purge:
- List Rental Costs – You can save money on list rental by dropping ‘bad addresses’ and self-duplicates (this effectively reduces the rental quantity, and therefore the rental cost). You can also negotiate deals where you only pay for the names mailed versus the names rented.
- Printing & Postage Costs – You can save money by printing and mailing only the good data. A Merge Purge will drop ‘bad addresses’, self-duplicates, inter-list duplicates, and nixies (your personal list of undesirables), providing you with the cleanest data possible.
- Targeted Mailings – You can save money by excluding existing customers or frequently mailed prospects. JR Direct’s Merge Purge can suppress acquisition data against your customer file, as well as limit the number of times a prospect is mailed within a specified period.
There you have it. Good data practice will help save your company money! Find out more about JR Direct’s Data Processing and how we can help you optimize your data.
