To this day, Direct Mail remains perhaps the most vital part of any fundraising campaign. Even with the rapid growth of social and mobile media and the cost efficiencies inherent in these approaches, Direct Mail still provides the best return on investment. It also continues to be the most effective channel for reaching out to new donors and cultivating existing ones.
But it’s not a guaranteed win.
Doing Direct Mail right takes strong creative, effective mailing strategies, and a keen understanding of your audience. Even still, there is always room for continued improvement.
Looking for some great tips to improve your Direct Mail fundraising? Reach out to JR Direct and we can help you dramatically improve your responses.
