Even a “Hi” is Marketing
What is marketing? Marketing is defined as “the set of activities to present products or services to make them desirable.” [...]
What is marketing? Marketing is defined as “the set of activities to present products or services to make them desirable.” [...]
Now I feel special. I mean, my name....my whole name.... FIRST AND LAST.... plus my address has been printed on [...]
I had a great discussion the other day with a local non-profit regarding the true pros and cons of incentivizing [...]
So just how many ‘impressions’ does it take for a prospect to take action? (impression here refers to your prospect [...]
How many times have you opened up a direct mail piece you got in the mail, only to be disappointed [...]
Ah hah… you came here because you were curious why I needed 15 more minutes, right? Well, let’s assume that’s [...]
When writing copy it’s very easy to get wrapped up with the description and details of the product or service [...]
It’s been proven that the power of a simple well written direct mail letter can outshine any glitzy mail piece. [...]
A few months back I wrote about how the envelope adds personality to your mailing (click here). That article, and [...]
So, if you’re creative and a great storyteller this means you can write effective, compelling copy for your next direct [...]