Wow, that Direct Mail piece is ugly. It lacks style, has simplistic design, is visually boring, and yet… …it’s a [...]

What is marketing? Marketing is defined as “the set of activities to present products or services to make them desirable.” [...]

Now I feel special. I mean, my name....my whole name.... FIRST AND LAST.... plus my address has been printed on [...]

I had a great discussion the other day with a local non-profit regarding the true pros and cons of incentivizing [...]

So just how many ‘impressions’ does it take for a prospect to take action? (impression here refers to your prospect [...]

How many times have you opened up a direct mail piece you got in the mail, only to be disappointed [...]

Ah hah… you came here because you were curious why I needed 15 more minutes, right? Well, let’s assume that’s [...]

When writing copy it’s very easy to get wrapped up with the description and details of the product or service [...]

It’s been proven that the power of a simple well written direct mail letter can outshine any glitzy mail piece. [...]

A few months back I wrote about how the envelope adds personality to your mailing (click here). That article, and [...]