The Yellow Letter!
Several years ago, yellow letters were red hot in the real estate industry, specifically for homes that were in pre-foreclosure. Response rates [...]
What is Your Mail Personality?
In Direct Mail, your envelope has one, simple job - to grab the recipient’s ATTENTION (you have about 2.6 seconds to accomplish [...]
Color is the Key
Did you know that your eyes have three types of cones, each of which are receptive to a different area [...]
3 Ideas for Better Creative
With so much advertising vying for everyone’s attention these days, engaging your customers gets harder all the time. But don’t [...]
Survey Says: DM is the Trusted Method
A recent 2012 consumer survey done by Epsilon reveals that Direct Mail is still the preferred and trusted method for [...]
High Five to Being the Least Annoying!
According to a recent study by Harris Interactive on behalf of Insights One, Direct Mail (actually they used the term [...]
Grabbing Your Customer’s Attention in 2.6 Seconds or Less!!
In direct mail marketing or any marketing, the primary objective is first and foremost to grab your target’s attention. They say it only takes [...]
Is Direct Mail Becoming More Relevant?
It seems more and more marketers are starting to realize that Direct Mail may not be the black sheep of [...]
Infographic – Direct Mail
It’s often said that Direct Mail is creeping towards death, yet statistics show time after time that a well-executed Direct [...]
C’Mon Man!
One of my favorite segments of Monday Night Football is a piece they call C’Mon Man where the commentators dissect [...]
