Are you ignoring Boomers? Maybe you shouldn’t.
Surprisingly, Boomers have over 70% of the disposable income in the United States and spend more time online than 16 [...]
100 Direct Mail Terms You Can’t Live (ok, Mail) Without
Direct mail is full of terminology which, depending on which side of the mail you’re on, you may or may [...]
SIC vs NAICS Codes – Are these some Crime TV Drama’s?
SIC codes and NAICS codes are lists of industry classifications. The industry classifications include the Standard Industrial Classification (SIC) and [...]
Tips Regarding List Rentals
One of the most common questions we get about renting a postal mailing list is, “How many times can I [...]
Not All Lists Are Created Equally
Reaching new customers is extremely important in growing your business, and doing this via direct mail can be extremely effective [...]
Staying Connected with Your Customers
Most mailers come to us with the same questions and one of the ones we often hear the most is: “Can [...]
The Mailing List, Period!
What’s the most important part of a DM campaign? The Mailing List, period! There are many parts that make up [...]
How a Decoy Protects Your Data
Seeding (the act of including a decoy in your data) can be expensive, so is it really necessary? This is [...]
Your Data Is For Sale!
Your name is being sold. That’s a fact. Anytime you… Respond to an offer… Subscribe to a newsletter… Register for [...]
Is Your Donor Data Healthy?
If you’re a nonprofit using Direct Mail, data is crucial to your success. Knowing who your donors are, when they [...]
