Your Strategies Work, But Are You Certain?
Churchill once said “However beautiful the strategy, you should occasionally look at the results”, but with direct mail we are [...]
The Dollars and Cents of Merge Purge
For the seasoned Direct Mailer, running a merge purge is a no-brainer. It keeps your data clean, it removes duplicate [...]
The Secrets to Selecting the Right List
The list is a major determining factor when it comes to your Direct Mail success, and as any experienced marketer [...]
Testing Made Easy
One of the great benefits of Direct Mail is the ability to see actual tangible results from every change you [...]
The Need for Seeds
When it comes to gardening, Direct Mailing, and procreating, proper seeding is essential. In the interests of keeping this post [...]
Why I Never Trust a Datacard
Whoops, did I just write that? You’re probably thinking “wait a minute…part of JR Direct’s business is based on datacards”. [...]
Simple Tricks to Get More From Your Data
In the world of Direct Marketing, data is king. Creative, lists, strategy all have important roles, but data is absolutely [...]
