Deepfakes, do you need to worry?
With the US political season quickly approaching you may start to hear about something called “deepfakes”. While it has important [...]
Customer Service Series : Does building goodwill pay off?
As a Consultant I often share information freely with clients and prospective clients. That includes forming basic plans, outlining strategies [...]
Direct Mail, where do we stand with COVID 19?
COVID-19 has had a pervasive effect on our health, society, and the global economy, so I guess it should come [...]
Connect with Your Customers – Building Brand Loyalty
Consumers are inundated with advertising for products and services every day, through social media, through ads and signage on the [...]
Are you ignoring Boomers? Maybe you shouldn’t.
Surprisingly, Boomers have over 70% of the disposable income in the United States and spend more time online than 16 [...]
SIC vs NAICS Codes – Are these some Crime TV Drama’s?
SIC codes and NAICS codes are lists of industry classifications. The industry classifications include the Standard Industrial Classification (SIC) and [...]
Canada Post – Postal Code Targeting
Many people we talk to would like to utilize direct mail, however they are often unsure of the cost/benefit of [...]
JR Direct – 30 Years
"Milestones : An event marking a significant accomplishment" Today we are proud to announce the start of our 30th [...]
Is Direct Marketing Dead?
We live in a fast-paced world where the internet is now embedded in our daily lives, it’s with us round [...]
Olympic #hashtags
Every four years (every two if you’re a winter sports fan), athletes gather under the Olympic flag and compete for [...]
