Direct Marketing Terminology for Beginners
Welcome to Part 1 of our 4 part series on Direct Marketing Terminology (see Part 2, Part 3 and Part 4). Over the years here at JR Direct we’ve had plenty of experience helping new mailers enter into the world of Direct Marketing. One of the hardest things to get the hang of is our [...]
Direct Mail with a Twist!
Today I want to talk about personalized URL’s (PURL’s) and the twist they can add to a traditional direct mail campaign. A PURL is a unique website generated for individual customers, for example johnflame.website.com. It’s a great way to grab your customer’s attention and increase engagement with your mailing. A standard [...]
Go Ahead, Hate on Direct Mail
Direct Mail will never die. How many years now have we been hearing about the impending demise of Direct Mail? That it’s an outdated marketing approach, that no one wants junk mail, and that it just plain doesn’t work? Keep on hating I say… all those people that are moving [...]
Why Every Fundraiser HAS to Have a Direct Mail Strategy
Despite the fact that the non-profit sector continues to be a leading user of Direct Mail, it’s not uncommon for me to hear from our non-profit clients that they would like to move their campaigns more online. Fair enough, from a cost saving perspective this makes a lot of sense. [...]
Why Ugly Works
Wow, that Direct Mail piece is ugly. It lacks style, has simplistic design, is visually boring, and yet… …it’s a winner. This is often hard to reconcile but completely true: ugly works. This can be frustrating, especially to the junior artist trying to make a name for himself, but the simple [...]
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