I Need 15 More Minutes Please
Ah hah… you came here because you were curious why I needed 15 more minutes, right? Well, let’s assume that’s the case! This blog is really about the importance of having good teaser copy on your outer envelopes, just as I teased the blog title which made you come here! [...]
Your Data Is For Sale!
Your name is being sold. That’s a fact. Anytime you… Respond to an offer… Subscribe to a newsletter… Register for a warranty program… Sign up for a loyalty program… Sneeze… (ok,ok… but pretty close) your data (name, birth date, colour preference, everything…) is being collected. And in a lot of [...]
Do You Sell the Sizzle or the Steak?
When writing copy it’s very easy to get wrapped up with the description and details of the product or service you are selling and forget about the most important part of your pitch - why does the customer care? It’s an easy trap to fall into. When you stand behind [...]
Back to Basics with the DM Letter
It’s been proven that the power of a simple well written direct mail letter can outshine any glitzy mail piece. After all the letter is, or should be, the heart of any promotion. Not only is a simple letter effective, it is also efficient and inexpensive to produce. These days [...]
Treat Your Envelope Like a Christmas Present
A few months back I wrote about how the envelope adds personality to your mailing (click here). That article, and the fact that it’s nearly Christmas, got me thinking about the power of the envelope. I’m sure we can all agree that one of the greatest parts about Christmas, especially [...]
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