3 Ideas for Better Creative
With so much advertising vying for everyone’s attention these days, engaging your customers gets harder all the time. But don’t despair; try these 3 ideas for designing better more engaging creative: #1 Touch and feel A major advantage to Direct Mail is the physicality of your offer. Customers interact with [...]
Survey Says: DM is the Trusted Method
A recent 2012 consumer survey done by Epsilon reveals that Direct Mail is still the preferred and trusted method for Americans and Canadians to receive brand communications in nearly every product category, including financial services, insurance, general health, cleaning products, food and charitable causes. The in-depth survey was actually part of a [...]
High Five to Being the Least Annoying!
According to a recent study by Harris Interactive on behalf of Insights One, Direct Mail (actually they used the term postal junk mail) is seen as the least annoying of all ‘annoying’ ads. So as a Direct Mail specialist that’s a positive right? I mean, less annoying than the heavyweights should be [...]
Grabbing Your Customer’s Attention in 2.6 Seconds or Less!!
In direct mail marketing or any marketing, the primary objective is first and foremost to grab your target’s attention. They say it only takes 3 seconds to make a first impression. Well, it actually only takes 2.6 seconds according to a website design study on eye tracking conducted by researchers at Missouri University of [...]
Why I Never Trust a Datacard
Whoops, did I just write that? You’re probably thinking “wait a minute…part of JR Direct’s business is based on datacards”. Good point, let me clarify. (by the way, if you weren’t thinking that, you can learn more about our List services here) Datacards are meant to sell. They sound good for a reason. [...]
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