Is Direct Mail Becoming More Relevant?
It seems more and more marketers are starting to realize that Direct Mail may not be the black sheep of the marketing world, and that the much talked about ‘death of direct mail’ may in fact be seeing a ‘resurrection’. I read a great article written by Chris Rimlinger published [...]
Simple Tricks to Get More From Your Data
In the world of Direct Marketing, data is king. Creative, lists, strategy all have important roles, but data is absolutely king. It’s all about the data. It’s your #1 asset and it’s what generates you money. Within every database lies endless potential for disseminating, modifying, profiling, projecting, appending, … - [...]
Infographic – Direct Mail
It’s often said that Direct Mail is creeping towards death, yet statistics show time after time that a well-executed Direct Mailing can be an effective part of an integrated marketing campaign. It is true Direct Mail cannot operate on its own today, but that holds true for any marketing approach. [...]
C’Mon Man!
One of my favorite segments of Monday Night Football is a piece they call C’Mon Man where the commentators dissect plays from the previous days games that made them scratch their heads. Plays where professional football players often look like fledgling amateurs in front of a nationwide audience. It’s a [...]
‘Old School’ Direct Marketing Succeeds in The Digital Age
Have you ever noticed that you're getting less and less mail in your mail box…and more and more in your inbox! These days we are accustomed to being bombarded by emails and online ads. It's a daily routine of fighting through the digital clutter but fortunately it's easy to get [...]
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