The 4 P’s of a Successful DM Campaign
We’ve all heard of the 4 P’s of Marketing – Price, Place, Promotion and Product. This is also known as the “marketing mix” which is an essential business and planning tool used in marketing products. Well, in direct marketing, specifically ‘Direct Mail’ marketing we at JR Direct have our own [...]
Improve Your Direct Mail Fundraising
To this day, Direct Mail remains perhaps the most vital part of any fundraising campaign. Even with the rapid growth of social and mobile media and the cost efficiencies inherent in these approaches, Direct Mail still provides the best return on investment. It also continues to be the most effective [...]
The Sweet Caroline Gauge
Ok, I’ll admit it. I am a huge Neil Diamond fan. Seriously, I’ve been to 4 concerts in the last 10 years, have probably a dozen of his CD’s, sang his songs to my daughter every night at bedtime, have owned various T-shirts commemorating Neil, have an album cover as [...]
Your Copy Sucks and You Probably Don’t Realize It
Harsh, but true. Your copy is your most important communication with your customers, and it’s not as good as it could be. It’s not even as good as you think it is. No matter how much success your control has and is seeing, it can be better. I’ve often heard [...]
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