On July 2, 2018, as a part of a campaign to simplify the company’s paid advertising platforms, Google announced that Google AdWords became Google Ads.

In contrast to AdWords, Google Ads has a more automated campaign development feature that uses machine learning AI to help marketers launch campaigns and requires less administrative and platform knowledge. This move towards branding consolidation, as well as some actual platform consolidation aligns Google’s paid advertising programs with other advertising platforms in the space.

For larger customers, Google launched Display & Video 360, which brings together features from DoubleClick Bid Manager and Campaign Manager and executes ad campaigns end-to-end in one place.

According to Google, changes to the Google Ads branding will not impact business’s campaign performance, navigation or reporting.

What are Google Ads anyway?

Google Ads is a pay-per-click (PPC) advertising platform. Google Ads can reach your audience through the Google Search Network and though the Google Display Network.

The Google Search Network allows you to show your ads to users who are actively searching for the keywords that you have selected.
Instead of showing ads to users who are searching for a product or service online, The Google Display Network promotes your products via display ads or banner ads, placing them on the websites you think your target audience will be on.

The cost of Google Ads varies depending on the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaign and more, with costs average US$2.32 per click.

When you sign with Google Ads you get an audit toll for free, and the Performance Grader which identifies areas in which improvements can be made by highlighting successful areas of your account and how they compare to competitive benchmarks for your industry.

Is it worth it?

Google Ads can be quite expensive, both in time and money; especially if you are in a highly competitive industry. However, a well-designed and organized campaign can increase your exposure to the customers you want to reach, thus increasing your revenue. Patience is needed as results are not instantaneous.

This platform can be complex and challenging, but there is a lot to gain from using it. Even the smallest budgets can make a good profit from Google Ads if targeted correctly.

If you have any further questions about Google Ads and how it can be beneficial to your business please reach out to us and learn what JR Direct can do to help your business succeed online.