Businesses always struggle with the question, “when is the right time to update my brand?” Update too late and you could lose customers to a competitor, but update too soon and you risk losing the momentum you have built on your old brand.
As a business, you always need to appear to be on the cutting edge – from your promotional materials to your website. If you don’t update, your image can become outdated very quickly in today’s fast paced online world. A recent article in Entrepreneur “How Often Should You Update or Rebuild Your Website?” suggested that instead of a full facelift, you should follow a strategy similar to Apple or Amazon and do incremental updates to your brand. Make small changes to constantly evolve, without a total rebranding, and you always maintain a link to your established brand.
That’s all fine and dandy for online, but when it comes to print we have to be smarter. In the past, you would print up thousands of pages of letterhead, promotional materials and business cards – all using your brand. Typically, this was done to save costs since offset printing got much cheaper with larger quantities; however, today’s print shops offer digital printing at prices that now make smaller quantities cost effective. Being able to order smaller quantities ensures that you can keep your printed materials in sync with your evolving brand.
JR Direct’s Design and Copywriting services can help you update your brand. For over 25 years we have been designing promotions that are both eye catching and modern. We offer a free package/brand review where we will look at your promotional materials and let you know what we can do to bring it up to today’s look and feel. It’s easy to get to the cutting edge, but staying there needs someone with fresh ideas and a different perspective.
