Affordable IT Support for Small Businesses : Meeting Your Budget Needs
The Growing Need for IT Support Small businesses are increasingly reliant on technology to manage operations, communicate with clients, and [...]
Deepfakes, do you need to worry?
With the US political season quickly approaching you may start to hear about something called “deepfakes”. While it has important [...]
Customer Service Series : Does building goodwill pay off?
As a Consultant I often share information freely with clients and prospective clients. That includes forming basic plans, outlining strategies [...]
Should you be mailing at Christmas?
The same tough question always appears around this time of year: “Should I be mailing through the Christmas season?” Warning! [...]
Are you ignoring Boomers? Maybe you shouldn’t.
Surprisingly, Boomers have over 70% of the disposable income in the United States and spend more time online than 16 [...]
Why do you need a consultant? Is it worth it?
From small to large companies, consultants are hired for a variety of reasons. Consultants support companies in many ways, such [...]
Canada Post – Postal Code Targeting
Many people we talk to would like to utilize direct mail, however they are often unsure of the cost/benefit of [...]
Timing your mail drops for the best result
You fret about the design of your mail piece, the incentive or “hook”, the list of names you plan to [...]
Split testing your offers. Which works better?
There’s a theory in marketing that a prospect needs to see or hear your message several times before they will [...]
Why a checklist is important for any campaign?
You may wonder, is a checklist a useful tool for a marketing campaign? Absolutely! Why, you ask? Because it’s simple, [...]
