What’s a holdback file? Is it worth it?
A holdback file is direct mail terminology for what amounts to a “control group”. Sometimes the effect of direct mail [...]
Price, Price, Price
It’s one of the biggest factors in any mail plan. It can determine how many promotions you mail or how [...]
The Best Laid Plans…
You’ve got a great direct mail strategy... You’ve worked for months to get everything fine-tuned and profitable... It’s finally starting [...]
Updating Your Brand
Businesses always struggle with the question, "when is the right time to update my brand?" Update too late and you [...]
Sometimes You Have to Sweeten The Pot
Occasionally prospects just need a little nudge. Whether it’s a free BBQ or TV with the purchase of a car, [...]
Quick, Easy, Steps to DM Success (Part 2)
No matter your business objectives, Direct Mail should be a vital part of your marketing mix. From lead generation, to [...]
Quick, Easy, Steps to DM Success (Part 1)
No matter your business objectives, Direct Mail should be a vital part of your marketing mix. From lead generation, to [...]
Is 2016 the End of Direct Mail?
Direct mail is where it should be in 2016. Definitely not dead, and definitely not the end. More so, it’s [...]
Try Something New or Renew Something Old?
Even your best marketing offers can eventually become tired and stale. Often, this happens gradually until one day you realize [...]
Tips to Improve Your Sales Copy
Every business needs sales copy. We have it on our websites, company brochures, emails, advertisements etc. It’s everywhere. And I [...]
