The 4 P’s of a Successful DM Campaign
We’ve all heard of the 4 P’s of Marketing – Price, Place, Promotion and Product. This is also known as [...]
Improve Your Direct Mail Fundraising
To this day, Direct Mail remains perhaps the most vital part of any fundraising campaign. Even with the rapid growth [...]
The Sweet Caroline Gauge
Ok, I’ll admit it. I am a huge Neil Diamond fan. Seriously, I’ve been to 4 concerts in the last [...]
Your Copy Sucks and You Probably Don’t Realize It
Harsh, but true. Your copy is your most important communication with your customers, and it’s not as good as it [...]
