Going Global? Where to Begin?
So you’ve done well with Direct Mail and you’re thinking of venturing into a new market. Where do you begin? Success in one market does not guarantee success in a new market, but it’s a good place to start. Mailing globally represents a massive opportunity for mail programs, but every [...]
3 Tips for a Better Direct Mail Promotion
It’s not easy getting the responses you want from your Direct Mail promotions, but I’ve put together 3 tips that just might help: Don’t under estimate the value of a coupon:Coupons do a wonderful thing to a direct mail offer; coupons can take a postcard and turn it into something [...]
To Cloud or Not to Cloud
When working with data, you always want to find easier ways to store and access this data in a secure and convenient manner. For the last few years cloud computing has gained traction as being reliable and convenient for businesses. Cloud computing is convenient because it increases flexibility and collaboration [...]
Time Management Series – Tip #5
In a fast paced industry like the DM industry, time management and organizational skills are essential to achieve any sort of success. This brings us to the fifth tip in our time management series. Tip #5: MANAGING YOUR TIME WITH OUTLOOK'S CALENDAR Outlook’s Calendar is a great time management tool you can use [...]
3 Tips for Enhancing Your Copy with Design
Copywriting and design are important elements of any great offer, but they shouldn't be separate functions. It's important that your design supports your copy to enhance its impact. If you can achieve this balance, you might have an exceptional offer on your hands. Below are 3 tips for using design to [...]
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