Don’t Forget Your Local Food Bank
More than four million Canadians are low income and may live in a state of food insecurity. This means they do not have reliable access to adequate amounts of safe, nutritious, and good quality food. Food banks are an important tool for helping those in need and each month more [...]
The Month of Giving for Non-Profits
Can you feel the love tonight this December? If you’re a Not-For-Profit (NFP) organization, you should. December is undoubtedly the most important fundraising month and is a critical time for the non-profit community. According to a study on 45,000 NFPs by the Network for Good, an overwhelming 31% of annual giving in 2014 [...]
Tips to Improve Your Sales Copy
Every business needs sales copy. We have it on our websites, company brochures, emails, advertisements etc. It’s everywhere. And I bet you just love writing it don’t you? Well probably not, but even though you may not like it, you still need to ensure it’s effective. Good sales copy is [...]
Mail or Postal Presort – Why You Should Do It
The main reason mailers should presort their mail is to maximize their postal discounts. Presortation of mail saves the postal service time and money which results in lower postage for you. Basically, presorting involves sorting, grouping, and bundling your mailing pieces by delivery route. This drastically simplifies things for the [...]
Time Management Series – Tip #6
In a fast paced industry like the DM industry, time management and organizational skills are essential to achieve any sort of success. This brings us to the sixth tip in our time management series. Tip #6: EMAILS - KEEPING THEM ORGANIZED While emails can be a useful tool and an excellent [...]
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