Writing For an International Audience
One of the potential pitfalls for North Americans taking their marketing into the international market is that their best-selling offer may be confusing (or offensive) to their new target audience. Some words, phrases, and images can have completely different meanings in other languages and countries! Would the image to the right [...]
Getting the Most From Your PURL Campaign – Part 2
At JR Direct we have continued to fine tune and improve our Lead Generation tools for our clients. This includes our personalized direct mail letters, dedicated PURL system and proprietary LeadAlert™ reporting system. In part 2 of this two-part series, we’ll end with a couple more handy tips to make your PURL campaign as [...]
Getting the Most From Your PURL Campaign – Part 1
The newest approach to marketing is the PURL - a personalized landing page specifically created to further engage customers from a direct mail piece to a web site designed for the prospect. When executed well, a PURL can significantly increase your lead generations. In part 1 of this two-part series, we’ll provide [...]
Get On It, Your Competitors are Already Doing DM!
Direct Mail makes sense, and it’s easy if you know what you’re doing. If you don’t, it could be costly to your bottom line. If you’re a business and you’re not doing Direct Mail, you better think about it, because your competitors are already a step ahead of you. What [...]
Direct Marketing Terminology – “Consulting”
Our final series on Direct Marketing Terminology focuses on “Consulting” terms (see also Part 1, Part 2 and Part 3). Whether it’s developing your entire mail program or just tweaking a part of it, our Consulting team has the experience to help you maximize your returns. We have been helping our clients for over 20 years [...]
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