The Value of Lapsed Customers
Finding new customers can be incredibly expensive. In the Direct Marketing world, building your customer database often involves renting thousands of qualified names to receive just a few new customers. This is an essential part of building and maintaining sales; however, there is an easier source of qualified customers that [...]
Time Management Series – Tip #1
Growing up I loved Wonder Woman. She was multi-faceted, an athlete, acrobat, fighter and she was smart. I wanted to be her because she could do it all. Little did I know, she could only do it all due to her impeccable time management skills!!! Ok, this blog isn’t really [...]
Helping Out in Your Community
Many years ago, when I first started here at JR Direct, I had the privilege of driving one of three vehicles full of food to our local food bank. At that time the South Delta Food Bank was still in its infancy - really just one shipping container in the [...]
To Correct or Not To Correct…
The age old question of whether to use address correction and validation is one of those great Direct Mail mysteries. Money, time, postal discounts, greater audience reach, and long-term benefit - all these factors can leave a mailer’s head spinning. Here are a few things to aid in deciding whether [...]
PURLs Drive Online Response
Many companies market themselves online while also running direct mail promotions, but a surprising few take the next step of integrating their online and offline efforts. One of the easiest methods for doing this is the PURL (Personalized URL). It’s a fantastic tool to deliver personalized content to potential customers [...]
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