Should you be mailing at Christmas?
The same tough question always appears around this time of year: “Should I be mailing through the Christmas season?” Warning! Here comes a non-committal answer: “It depends” Everyone markets a different product and service, and what works for some doesn’t work for others. It really comes down to the fundamentals [...]
Connect with Your Customers – Building Brand Loyalty
Consumers are inundated with advertising for products and services every day, through social media, through ads and signage on the street, through direct mail, email, tv, radio, sms…and the list goes on. So how do you, as the consumer, make the choice? And how do we, as the marketer, keep [...]
Privacy Rules – Do they affect you?
These days more than ever, it’s important to be aware of privacy regulations. The GDPR (General Data Protection Regulation) laws regarding data privacy in European countries (and for European citizens located elsewhere) are setting a precedent for other countries to follow. Marketers need to be conscious that all relationships begin [...]
Are you ignoring Boomers? Maybe you shouldn’t.
Surprisingly, Boomers have over 70% of the disposable income in the United States and spend more time online than 16 – 34 year old’s. With a description like that you would think every marketer would be beating down their doors, but they’re not. Today, only 5% of advertising is targeted [...]
Why do you need a consultant? Is it worth it?
From small to large companies, consultants are hired for a variety of reasons. Consultants support companies in many ways, such as handling advertising and promotions, managing finances, helping with investments, managing employee benefits or simply by hiring other employees. The main reason to hire a consultant is to improve training, [...]
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