100 Direct Mail Terms You Can’t Live (ok, Mail) Without
Direct mail is full of terminology which, depending on which side of the mail you’re on, you may or may not be familiar with. Back in 2014 to celebrate JR Direct's 25th anniversary we release a 4 part series (Part 1, Part 2, Part 3 & Part 4) on Direct [...]
SIC vs NAICS Codes – Are these some Crime TV Drama’s?
SIC codes and NAICS codes are lists of industry classifications. The industry classifications include the Standard Industrial Classification (SIC) and the North American Industry Classification System (NAICS) What is a SIC Code? The SIC Code (Standard Industry Classification) is the original code system used by the U.S. government to classify [...]
Canada Post – Postal Code Targeting
Many people we talk to would like to utilize direct mail, however they are often unsure of the cost/benefit of mailing. Designing a campaign is not only about creating a great message. It's about striking a balance between your message, the cost of producing and delivering it. Canada post traditionally [...]
Mobile Responsive is more important than ever
Responsive design is the practice of optimizing your web application to display nicely across screens of various sizes. In the late 1990s and early 2000s, web design was fairly straightforward. You simply built a site assuming that people would have small, relatively low-definition displays. Today screens come in all sizes, [...]
JR Direct – 30 Years
"Milestones : An event marking a significant accomplishment" Today we are proud to announce the start of our 30th year in operation. Back in 1989 when JR Direct was started as a small marketing company focusing on List Management and List Brokerage, very few of us knew what the [...]
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