GDRP – Year in review
Last year when the GDPR came into effect (May 25th, 2018), it caught many marketers playing catch-up to bring their compliance up to GDPR standards. Unfortunately, at the time it wasn’t quite clear what the exact standards were for some industries and how exactly to comply with them. When the [...]
Timing your mail drops for the best result
You fret about the design of your mail piece, the incentive or “hook”, the list of names you plan to mail, but are you considering another important detail? When it lands in their mail box. Every Direct Mail marketer has their opinion of the best time to land in a [...]
Google Adwords becomes Google Ads
On July 2, 2018, as a part of a campaign to simplify the company’s paid advertising platforms, Google announced that Google AdWords became Google Ads. In contrast to AdWords, Google Ads has a more automated campaign development feature that uses machine learning AI to help marketers launch campaigns and requires [...]
Canadian Data Processing Handling (Digital Privacy Act)
Canada’s Digital Privacy Act is an amendment to PIPEDA and as of November 1st, 2018 has added requirements that should cause Canadian businesses that handle customer information to look at their current data protection safeguards (or lack thereof). The new rules starting November 1st, 2018, require some changes to the [...]
Is Direct Marketing Dead?
We live in a fast-paced world where the internet is now embedded in our daily lives, it’s with us round the clock, on our phones, computers and televisions, its inescapable. As a business owner then, it would seem logical to place an online ad, increase your footprint on social media, [...]
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