3 Tips for Enhancing Your Copy with Design
Copywriting and design are important elements of any great offer, but they shouldn't be separate functions. It's important that your design supports your copy to enhance its impact. If you can achieve this balance, you might have an exceptional offer on your hands. Below are 3 tips for using design to [...]
Print Is Big! Some Fun Facts…
One of the most successful ways in today’s economy to attract new customers is STILL through print media. This may be using direct mail, newspaper or magazine ads, but I think we all agree that the internet cannot be the exclusive marketing engine, especially with the recent Canadian Anti-Spam laws which, for [...]
Deceased Suppression Makes Good Business Sense
As a direct marketer, it is your corporate and social responsibility to suppress deceased records from your mailing or contact list. Not only is it ethical and socially sensitive, it also actually makes good business sense. Deceased suppression removes records that you KNOW will be unresponsive. You will not only [...]
Time Management Series – Tip #4
In a fast paced industry like the DM industry, time management and organizational skills are essential to achieve any sort of success. This brings us to the fourth tip in our time management series. Tip #4: IDENTIFYING TIME STEALERS - LACK OF PRIORITIES/OBJECTIVES This is probably one of the biggest and [...]
Recapping CASL
I was recently asked a question about CASL (Canada’s Anti-Spam Legislation) and whether it applies to international senders? It turns out that the answer, like CASL, is a bit complicated. Before I get into the international requirements, I thought it might be good idea to review what exactly CASL means [...]
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