Fake SEO
Today we are bombarded by “Fake News” and “Alternative Facts” or so we have been told. Recently Google discussed their ongoing battle with “Fake News” sites (Our latest quality improvements for Search) and the effects it’s having on the search results people see. Whether intended by the content producer or [...]
Price, Price, Price
It’s one of the biggest factors in any mail plan. It can determine how many promotions you mail or how often. It can even dictate the look of your mail piece. But do you let price dictate where you mail from? It’s always worth considering. For example, maybe you can inject [...]
Olympic #hashtags
Every four years (every two if you’re a winter sports fan), athletes gather under the Olympic flag and compete for the pride of their country. Despite the inevitable controversy and scandals, the show goes on and so does the advertising and promotion. Official Olympic sponsorship is far out of reach [...]
The Best Laid Plans…
You’ve got a great direct mail strategy... You’ve worked for months to get everything fine-tuned and profitable... It’s finally starting to pay you back... and then your letter shop calls to warn you about an impending postal service disruption. What do you do now? When you’re an international marketer like [...]
Updating Your Brand
Businesses always struggle with the question, "when is the right time to update my brand?" Update too late and you could lose customers to a competitor, but update too soon and you risk losing the momentum you have built on your old brand. As a business, you always need to [...]
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