Practice Good Data Hygiene
Your campaign is only as good as your data, so to have a good campaign you will want good, clean data. Without clean data two things may occur: You will be mailing multiple pieces to the same address/individual. Even small variations in address formatting can cause your merge/purge to fail [...]
Time Management Series – Tip #8
In a fast paced industry like the DM industry, time management and organizational skills are essential to achieve any sort of success. This brings us to the eighth tip in our time management series. Tip #8: SETTING TIMELINES FOR TASKS I've mentioned it before, but I think it deserves mentioning again. [...]
Is 2016 the End of Direct Mail?
Direct mail is where it should be in 2016. Definitely not dead, and definitely not the end. More so, it’s even made a resurgence as online marketers embrace direct mail as a cost effective acquisition channel. According to the article Why Direct Mail Is Marketing's Hottest "New" Tool from lob.com, with the [...]
Try Something New or Renew Something Old?
Even your best marketing offers can eventually become tired and stale. Often, this happens gradually until one day you realize that your profits have declined and you’re bringing in fewer and fewer new customers. At this point, the usual thought is to try something new or completely change your approach. [...]
NCOA and Address Correction/Validation, What Are They?
With all data, you want to make sure it’s up-to-date and correct, and that’s where NCOA and Correction/Validation become very valuable. So what are NCOA and Correction/Validation? NCOA (National Change of Address) is a dataset of millions of change-of-address records that allow a mailer to update out-of-date names and adresses. Mailers [...]
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