Google Chrome Notifications : Don’t overdo it!
As with any new technology/marketing channel there is always an uptick in adoption especially when you find yourself adopting it [...]
Mobile Responsive is more important than ever
Responsive design is the practice of optimizing your web application to display nicely across screens of various sizes. In the [...]
Google Adwords becomes Google Ads
On July 2, 2018, as a part of a campaign to simplify the company’s paid advertising platforms, Google announced that [...]
To Cloud or Not to Cloud
When working with data, you always want to find easier ways to store and access this data in a secure [...]
Recapping CASL
I was recently asked a question about CASL (Canada’s Anti-Spam Legislation) and whether it applies to international senders? It turns [...]
Getting the Most From Your PURL Campaign – Part 2
At JR Direct we have continued to fine tune and improve our Lead Generation tools for our clients. This includes our personalized direct [...]
Getting the Most From Your PURL Campaign – Part 1
The newest approach to marketing is the PURL - a personalized landing page specifically created to further engage customers from a direct [...]
PURLs Drive Online Response
Many companies market themselves online while also running direct mail promotions, but a surprising few take the next step of [...]
Direct Mail with a Twist!
Today I want to talk about personalized URL’s (PURL’s) and the twist they can add to a traditional direct mail [...]
Hot PURL, Not GURL
Should you be hot for a PURL or a GURL? Strictly talking direct marketing here, PURLs are where it’s at. [...]
